by James Ball | Feb 26, 2010 | Content Marketing, Facebook, Resources, Social Media, Twitter, Video
Wow, it just keeps getting bigger…and harder to wrap my mind around the staggering numbers and recent growth! JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
by James Ball | Feb 25, 2010 | Case Studies, Community, Content Marketing, Networking, Social Media, Strategy
I encounter the most apprehension and resistance when talking about the content creating aspect of social media. Businesses are taking a more pro-active role in their own marketing efforts like never before. Understanding the necessity, and faced with the need to...
by James Ball | Feb 24, 2010 | Marketing, Resources, Social Media, Strategy
The Latin phrase above translates pretty closely (Latin can be…well, it’s Latin) to what we know as “the golden rule” – Do unto others as you would have others do unto you. Are there situations where this rule doesn’t apply? I bring up this rule...
by James Ball | Feb 22, 2010 | Marketing, Social Media, Strategy
As I was putting together a presentation, I came across these three images quite by accident. I could only assume that is was a sign, and that they belonged together somehow: A Funnel A Funnel Cloud A “Sales Funnel” Social media marketing is just that,...
by James Ball | Feb 18, 2010 | Case Studies, Community, Facebook, Marketing, Resources, Social Media, Strategy, Twitter
The writing may not bear any resemblance to Margaret Mitchell’s “Gone with the Wind”, but there is some common ground here, quite literally. The writing is in the form of 140 character “tweets” posted to Twitter.com from the Oakland Cemetery account, and Margaret...
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