As a marketer or a business owner trying to get ahead and to stay ahead, I would venture to say that one of the most challenging and frustrating parts of your digital marketing efforts is content marketing. Everyone absolutely tries their very best to produce and spread worthwhile and valuable content to their audience. Whether you are blogging, posting images on Instagram, and everywhere in between, you have likely been stumped as to what your content should be.
Making matters even worse and fueling further frustration is the fact that your content is most likely covering only one topic, product, or service. It becomes boring and mundane and extremely difficult after weeks, months, and years have passed with you forever trying to regurgitate the same old thing in a new and exciting way.
Today, let me give you a leg up. Let me open your eyes to an exciting free tool that may very well rekindle your passion and open Pandora’s Content Marketing Box. The tool is not new, but if it’s new to you then today is a banner day for you!
The tool/site is Answer The Public.
The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query. It’s perhaps one of the best but most underutilized sources of research for content ideas. ~ Answer The Public
The website’s own explanation says it all. Being able to aggregate and see all of the automatic suggestions by Google and Bing is a priceless resource that gives us a window into what real people are searching for surrounding a specific topic/product/service. Not only does the tool simply provide an aggregate summary, it does so in your choice of a visual image and/or plain data. And THEN…you can save the images and data and even download a SPREADSHEET!
For this article I went and ran “SEO” as my query. Below is the visual of the 187 questions I was offered in the results. (Click the image to go to the live results for “SEO” on Answer The People. The visual is dynamic and interactive…clickable, all that!)
If you clicked through then I expect I’ve lost you to the tool at this point and this is a very good thing. If you are still here reading, I’m done. Go play with the tool and let your mind soar with the possibilities! I honestly do hope that you found some inspiration here today and that this information helps you with your content marketing and SEO efforts.
