Last year I opted not to write any type of year end or New Year “trends” post. I did publish a pretty nice “15 of the Best and Brightest Social Media Videos and Presentations” post that I still look back on and enjoy. I’ll be refreshing the list this year, so do watch for that to happen soon. In any event, this year is a little different. So much has happened in the past 12 months, and so much more seems to be happening right now. 2011 will surely be a year that we look back at as a benchmark year for social media marketing.
I’ve been reading countless year-end reviews and trends for 2011 blog post from thought and industry leaders over the past 45 days or so…and for the most part I’m excited by and agree with most of what all of these folks have to say. As for predictive accuracy and authority that resonates with me, Rohit Bhargava stands out. Below is an incredible presentation by Rohit that I wanted to share with all of you here today. You’ll want to click the bottom left “menu” icon and then View Fullscreen. There’s way too much juicy info to view in a tiny format. Enjoy! (Scroll below the presentation when you’re done to share easily tweetable tidbits with your followers!)
Love those Tweets at the top of each slide in the presentation? Me too!
All are below for you with an easy “Click here to tweet this trend” option:
RT @rohitbhargava – 2011 Marketing Trend #1 : Likeonomics – Influencers lend social capital to brands, helping the most HUMAN brands win. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #2 : Approachable Celebrity – Social media allows direct access to previously unreachable celebs. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #3 : Desperate Simplification – Information overload is leading consumers to seek simplification. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #4 : Essential Integration – Marketer’s biggest problem continues to be integration in 2011. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #5 : Rise of Curation – Brands that curate information win more trust & attention from consumers. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #6 : Visualized Data – Complex data becomes a strong marketing asset through visualization. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #7 : Crowdsourced Innovation – Brands turn to crowdsourced platforms to collect ideas from consumers. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #8 : Instant PR & Customer Service – Real time communications transforms essential business functions. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #9 : App-fication Of The Web – Innovative apps let consumers bypass the web for transactions and leisure. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #10 : Reimagining Charity – Brands and entrepreneurs create innovative new models for social good. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #11 : Employees As Heroes – Large and small brands demonstrate humanity by featuring employee stories. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #12 : Locationcasting – Consumers broadcast their locations, offering geotargeted marketing opportunities. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #13 : Brutal Transparency – Aggressive honesty will lead to edgier (and more effective) marketing. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #14 : Addictive Randomness – Random content creates unexpectedly engaging consumer experiences. Click here to tweet this trend!
RT @rohitbhargava – 2011 Marketing Trend #15 : Culting Of Retail – Online retailers who offer a unique and talkable experience inspire passionate users. Click here to tweet this trend!
More individuals and companies than ever before will be getting involved in 2011. Many will begin to accelerate their efforts as they round the learning curve that began for them last year, or the year before. The playground is getting crowded folks…innovation and creativity from dynamic people is going to be all the rage this year. The culmination of so much of what stood apart individually last year will bring fireworks in 2011. I’m very excited to see what develops.
Feel free to post your thoughts and comments today. I’d like to end with the same question that Rohit posted on his blog, what’d he miss, what are you watching for in 2011 that belongs on his list?
This was even interesting to read even though I'm a little late and seeing how things panned out!
It is interesting…your comment made me come back and look too! I appreciate you stopping by and taking the time to comment…you’re welcome anytime!