Olivier Blanchard asked…well he answered some pretty interesting questions over on his The Brand Builder blog. In an effort to get to know a little more about his readership, he asked if some of us might consider answering them as well. I thought it was a grand idea and I am participating here. If this line of Q& A interests you, consider clicking through the link to Olivier’s blog above and play along! Here goes:

What is your favorite marketing/business word?

15 (%)

What is your least favorite marketing/business word?


What turns you on creatively, spiritually or emotionally about marketing/business?

I truly enjoy offering up and making available whatever it is that I posses by way of experience and skill to others in order to make a difference in their lives. Helping people to grow their business…driving a bottom line is exhilarating, but I prefer to think that I’m helping folks to better feed their families and realize their dreams.

What turns you off about marketing/business?

That when someone wins, oftentimes someone else really loses.

What’s your favorite curse word when you see really bad marketing?

Seriously? No, that’s really what I say…seriously.

What sound or noise do marketers/business people make that you love?

The “uh, uh, uh, uhuh, uh uuuuuh” sound we make when we do the happy dance. (we DO all do the happy dance, ya’?)

What sound or noise do marketers/business people make that you hate?

Condescending sigh. Big red flag.

What profession other than marketing should marketers attempt – to become better at marketing?

Orchid farming.

What profession should marketers never try?

Just stay away from horses and boats.

If marketing heaven exists, what would God say when you arrive at the Pearly Gates?

“I follow you on Twitter; I like your work there.” #wishfulthinking

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