I wanted to get this Infographic out to you as soon as possible today. The Social Media for Local Business infographic itself is pretty incredible with just the information that it contains. The accompanying article on Business 2 Community today was one of the best and most comprehensive that I’ve seen on the topic in a very long time. Click through on the link and see for yourself. You will find succinct explanations for each numbered tactic in the infographic. The article further explains the importance of each and what exactly it can do for you and your business. If you are serious about being competitive, the article is a must-read.

So many social networks and marketing options can be overwhelming. How can you ensure you’re focusing on tactics yielding the most return on investment (ROI) for your local business? ~ Maria Peagler

Overwhelming is right! If you are like most business owners then you already have an extremely difficult time just keeping up with what is available to you. Going a step further to learn all that you need to know about the seemingly endless options is also a heavy burden. How do you know which social channels to use? How will you know if you’re doing it right? When is the right time to stop using one channel and opt for a new or different one? Then, after all of the questions get sorted out…you have to actually do something with it all.

The Infographic provides a pretty clear roadmap. It is my hope that you will save this and refer to it and the linked article often. I can’t (I wish I could) say that this is all you will need in order to successfully navigate the social landscape for your business. I will say with supreme confidence though; that if you will allow this to shape and lead your efforts going forward, you will have greater success and avoid many, many pitfalls. Enjoy!