I’m happy that you are moving forward with a Facebook page for your business. I am pleased that you realize the potential for a small business in a smaller town like yours to have an engaged Facebook presence. I’m glad we had the discussion when we did.
There are two really great things that I always forget to mention when I talk about business pages on Facebook. Let me show you here now, so you can go ahead and make use of these. One is the picture, or “avatar” on your page. Not everyone knows it, but you can upload a 200pixel X 600pixel image there! This is plenty big enough to add some valuable information for your new fans. Don’t settle for a little square head-shot, or a tiny picture of your storefront! Two of my own are shown in the picture above for example. Mari Smith (one of my Facebook heroes!) has an excellent example of this type of picture. She also has much to say about businesses using Facebook.
You’ll need to use a program like Photoshop to design a great picture to fit these dimensions. If you can’t do this yourself, ask around, it’s not a big project, and lots of people are great with Photoshop. The only tricky part of this is after you upload the picture. You’ll be asked to select a portion of the larger picture to use as your thumbnail image. This will show up beside everywhere that you write anything on Facebook. Consider this when designing the large picture; a small section will need to stand alone for this thumbnail.
The next thing that you can do to set yourself apart is to create a custom welcome, or “landing” page. Facebook does have an application for this, albeit little known. You may have seen these on some of the “Big Business” pages. I always assumed that they were an exclusive or costly application only available to “special” businesses. Not true, anyone can have one! To design a great welcome page, you’ll need to know how to “program” this page using HTML. (Here’s a video tutorial about welcome pages on Facebook)Some Photoshop skill will be useful here as well. Again, if you don’t know how to do this (HTML and/or Photoshop), there are lots of people you can seek out that know their way around. This is not a huge or complicated project either, and I wouldn’t expect this to be very costly. If your Facebook page will be an important part of your social media strategy, a small investment may be in order here.
Both of these additions to your Facebook page can set you apart and give you an edge as people come to your page for the first time. Having great imagery alone won’t make a Facebook page successful, but having a unique, professional, and inviting page does say something about you! First impressions can matter quite a bit in a high traffic and competitive environment like Facebook.
Have you seen some incredible Facebook pages? Do you have something to add, another way to set yourself apart on Facebook perhaps? Please point them out in the comments!
I'm totally your fan! That is all. 🙂
I'm glad that you're a fan! Do you have a Facebook page for your blog Heather? If so, having a landing page that matches your colors, etc. might work well for you!
You know, I had just noticed your impressive FB avatar yesterday! I'm recreating mine today for sure. GREAT post!
Thank you Chris. I'm glad that you like the avatar, and the post. I appreciate it when you stop by and comment!
Personally, I really dislike the tall profile pictures. They just look strange to me since I am just now starting to see them after 4+ years of using Facebook. Also, they push the profile boxes underneath it way down the page. I also feel that Facebook doesn't lend itself well to static info (like that contained inside a photo). All opinions here and the best advice is to do what you and your fans like.
Using an FBML landing page is a great one that is overlooked quite often. Here is a good example from Dell http://www.facebook.com/dell?v=app_135257719256#/…
They do look a little strange if you're not used to them. I DO like that it pushes things down on the left. To me, it seems like these points of interest running further down the page is more effective, as they are all calls to participate and interact with the page. Thank you for your comment Mike, and for the great Dell example!
Thanks James, as always great info. What's your FB page?
I appreciate your comment today Cristina! I just tweeted you links to all my pages. Looks like you're doing well with your Facebook page…way to go! I'm a fan!
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