by James Ball | Feb 15, 2010 | Marketing, Resources, Social Media, Strategy
It’s 2010, and you’ve heard that this is the year of “social media ROI” right? This is not necessarily true for you and me. Somewhere somebody may have dropped the ball and let you down. If you feel like social media has been a waste of time for your business, it very...
by James Ball | Dec 28, 2009 | Case Studies, Community, Listening, Marketing, Networking, Resources, Social Media, Strategy
It all started yesterday with this tweet from my friend Carol Flammer: At this exact same moment, I overheard a LEGO® commercial that my daughter was watching say something about “social skills”. This started me thinking about ways to best explain certain aspects of...