by James Ball | Nov 29, 2010 | Case Studies, Marketing, Resources, Social Media, Video
Between August and October of this year, Ketchum & FedEx interviewed the Chief Communications Officers and their Social Media Leads from 62 leading companies across major industries in the United States and Europe. The findings and results of this study have been...
by James Ball | Nov 23, 2010 | Marketing, Social Media, Technology, Video
If it wasn’t for the internet I wouldn’t be making a living right now. For all that I fully understand, I admit that there are many things that escape me. This “being in the cloud” term is one of them. I only have a basic understanding of how it is that all of this...
by James Ball | Nov 1, 2010 | Case Studies, Creativity, Marketing, Social Media
Do you have a fundamental understanding of what it means to be a “social” company? I’ve linked through to a few articles throughout the post here today. Click through and invest a little time today in order to better evaluate your use of social media and where your...
by James Ball | Oct 11, 2010 | Case Studies, Infographic, Social Media, Strategy
Social Media #Fail I think I’ve learned more about social media strategy from paying attention to the failures of others than I have from any great successes that I’ve managed on my own. In that spirit, I’d like to direct your attention to the...
by James Ball | Oct 4, 2010 | Content Marketing, Creativity, Google, How To, Marketing, QR Code, Resources, Social Media, Strategy
Because you’re starting to see them everywhere… Yes, we need to “go there”, let’s stay ahead of the curve and dive right into it, shall we? I’ll go ahead and be the first to admit that not long before this article, I only had a basic understanding about QR Codes...