by James Ball | Feb 24, 2010 | Marketing, Resources, Social Media, Strategy
The Latin phrase above translates pretty closely (Latin can be…well, it’s Latin) to what we know as “the golden rule” – Do unto others as you would have others do unto you. Are there situations where this rule doesn’t apply? I bring up this rule...
by James Ball | Feb 22, 2010 | Marketing, Social Media, Strategy
As I was putting together a presentation, I came across these three images quite by accident. I could only assume that is was a sign, and that they belonged together somehow: A Funnel A Funnel Cloud A “Sales Funnel” Social media marketing is just that,...
by James Ball | Feb 18, 2010 | Case Studies, Community, Facebook, Marketing, Resources, Social Media, Strategy, Twitter
The writing may not bear any resemblance to Margaret Mitchell’s “Gone with the Wind”, but there is some common ground here, quite literally. The writing is in the form of 140 character “tweets” posted to Twitter.com from the Oakland Cemetery account, and Margaret...
by James Ball | Feb 15, 2010 | Marketing, Resources, Social Media, Strategy
It’s 2010, and you’ve heard that this is the year of “social media ROI” right? This is not necessarily true for you and me. Somewhere somebody may have dropped the ball and let you down. If you feel like social media has been a waste of time for your business, it very...
by James Ball | Feb 12, 2010 | Advice, Other, Resources, Social Media
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