by James Ball | Feb 25, 2010 | Case Studies, Community, Content Marketing, Networking, Social Media, Strategy
I encounter the most apprehension and resistance when talking about the content creating aspect of social media. Businesses are taking a more pro-active role in their own marketing efforts like never before. Understanding the necessity, and faced with the need to...
by James Ball | Jan 25, 2010 | Blogging, Content Marketing, Marketing, Networking, Social Media
Does your blog, Facebook fan page, and Twitter account, etc. get lots of one-time visitors? Are you great at driving traffic but don’t understand why people visit once and never come back? It may very well be that the infotainment that you provide is weak. People are...
by James Ball | Jan 21, 2010 | Content Marketing, How To, Marketing, Networking, Resources, Social Media
It’s an old problem: How to create new and fresh content. It’s also a constant effort to try and get more mileage from old content. Let me walk you through a few suggestions that may solve some of these issues: **Update 1/24/10 8am – Placing this content on...
by James Ball | Dec 10, 2009 | Community, Content Marketing, Networking, SEO, Social Media
After posting yesterday, I began to look around and listen for what others might be saying about the topic. I was not seeking to validate anything in particular, but I did want to gauge my reaction to this news. I was not at all surprised to find people actively...
by James Ball | Nov 10, 2009 | Content Marketing, Networking, Social Media
Here’s The Pulse. Feed: The Razorfish Digital Brand Experience Report / 2009 Yesterday, and quite by “happy accident”, I stumbled into Brandon Sutton’s blog. He’d written an article in reaction to FEED, which is the annual report from Razorfish charting how...
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