by James Ball | Feb 8, 2010 | Case Studies, Listening, Marketing, Resources, Social Media, Twitter
Today is part observation, part case study. I want to share a few thoughts about one of the big guns in the social media space; I want to talk a little about Home Depot. I want to talk about Home Depot because they are doing it right, and because today, they are less...
by James Ball | Feb 4, 2010 | Case Studies, Community, Facebook, How To, Marketing, Networking, Social Media, Tweetup, Twitter
I first learned of FuegoMundo through Twitter. I saw lots of tweets both from them and about them. If you’re one who watches the tweet channel, then you already know that this was enough to pique my interest. I did what many others would do in a situation like this; I...
by James Ball | Jan 25, 2010 | Blogging, Content Marketing, Marketing, Networking, Social Media
Does your blog, Facebook fan page, and Twitter account, etc. get lots of one-time visitors? Are you great at driving traffic but don’t understand why people visit once and never come back? It may very well be that the infotainment that you provide is weak. People are...
by James Ball | Jan 21, 2010 | Content Marketing, How To, Marketing, Networking, Resources, Social Media
It’s an old problem: How to create new and fresh content. It’s also a constant effort to try and get more mileage from old content. Let me walk you through a few suggestions that may solve some of these issues: **Update 1/24/10 8am – Placing this content on...
by James Ball | Jan 18, 2010 | Advice, Marketing, Resources, Social Media
In social media, the ability to measure results and adapt strategies according to sound metrics is what will separate the pack this year. The smoke has cleared and the hype has calmed…this is serious business. If you want to be viable and competitive, you’ll need a...
by James Ball | Jan 11, 2010 | Advice, Community, Listening, Marketing, Networking, Social Media
I’ve enjoyed looking into the 5 questions this past week, but alas, the series comes to an end today with this post. Today, the last of these: “Can I get by without social media?” “Is it really as easy as I’ve been led to believe?” “Can it save my business?” “Is it...
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