by James Ball | Feb 18, 2010 | Case Studies, Community, Facebook, Marketing, Resources, Social Media, Strategy, Twitter
The writing may not bear any resemblance to Margaret Mitchell’s “Gone with the Wind”, but there is some common ground here, quite literally. The writing is in the form of 140 character “tweets” posted to Twitter.com from the Oakland Cemetery account, and Margaret...
by James Ball | Feb 15, 2010 | Marketing, Resources, Social Media, Strategy
It’s 2010, and you’ve heard that this is the year of “social media ROI” right? This is not necessarily true for you and me. Somewhere somebody may have dropped the ball and let you down. If you feel like social media has been a waste of time for your business, it very...
by James Ball | Feb 8, 2010 | Case Studies, Listening, Marketing, Resources, Social Media, Twitter
Today is part observation, part case study. I want to share a few thoughts about one of the big guns in the social media space; I want to talk a little about Home Depot. I want to talk about Home Depot because they are doing it right, and because today, they are less...
by James Ball | Feb 4, 2010 | Case Studies, Community, Facebook, How To, Marketing, Networking, Social Media, Tweetup, Twitter
I first learned of FuegoMundo through Twitter. I saw lots of tweets both from them and about them. If you’re one who watches the tweet channel, then you already know that this was enough to pique my interest. I did what many others would do in a situation like this; I...
by James Ball | Jan 25, 2010 | Blogging, Content Marketing, Marketing, Networking, Social Media
Does your blog, Facebook fan page, and Twitter account, etc. get lots of one-time visitors? Are you great at driving traffic but don’t understand why people visit once and never come back? It may very well be that the infotainment that you provide is weak. People are...
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