by James Ball | Mar 10, 2010 | Advice, Case Studies, How To, Resources, Social Media, Strategy
Sing it with me: “I’d like to buy the world a home and furnish it with love, Grow apple trees and honey bees, and snow white turtle doves. I’d like to teach the world to sing in perfect harmony, I’d like to buy the world a Coke and keep it company....
by James Ball | Mar 8, 2010 | Advice, Marketing, Networking, Resources, Social Media, Strategy
It’s not hard to over complicate something, especially if it’s an important something. Many business owners are savvy and connected enough to realize that they need to be involved and have a social media presence. I truly believe that the frustration and confusion...
by James Ball | Mar 5, 2010 | Blogging, Case Studies, Facebook, How To, Resources, Social Media, Strategy, Twitter
*Update 3/13/10 Ford wins PR Week Award for Best Use of Social Media! Congrats! Front and center in this post today resides Scott Monty, head of social media for Ford Motor Company. If you weren’t aware, Scott is HUGE in the world of social media. So many have learned...
by James Ball | Mar 3, 2010 | Advice, Case Studies, Podcast, Resources, Social Media, Strategy, Twitter
Last month, when I wrote “The Tweeting Cemetery” I didn’t know whether the story would be well received or not. The article generated some passionate discussion in the comments, and I’m happy to report that the story is far from over! The story...
by James Ball | Mar 1, 2010 | Community, Early Adopters, Marketing, Resources, Social Media
“..it’s important to realize that most teens are engaging with social media without any deep understanding of the underlying dynamics or structure. Just because they understand how to use the technology doesn’t mean that they understand the information...