Marketers, Do You Think Men and Women Behave Differently on Mobile Devices and Social Media? Bet Your Client’s Bottom Dollar On It!

Marketers, Do You Think Men and Women Behave Differently on Mobile Devices and Social Media? Bet Your Client’s Bottom Dollar On It!

Many years ago in one of my early business ventures I had an epiphany, “we are all marketing to women…and that’s that.” This lesson impacted me and it has shaped much of my marketing career since then. I’ve preached it to whoever would listen...
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