by James Ball | Mar 5, 2010 | Blogging, Case Studies, Facebook, How To, Resources, Social Media, Strategy, Twitter
*Update 3/13/10 Ford wins PR Week Award for Best Use of Social Media! Congrats! Front and center in this post today resides Scott Monty, head of social media for Ford Motor Company. If you weren’t aware, Scott is HUGE in the world of social media. So many have learned...
by James Ball | Mar 3, 2010 | Advice, Case Studies, Podcast, Resources, Social Media, Strategy, Twitter
Last month, when I wrote “The Tweeting Cemetery” I didn’t know whether the story would be well received or not. The article generated some passionate discussion in the comments, and I’m happy to report that the story is far from over! The story...
by James Ball | Feb 25, 2010 | Case Studies, Community, Content Marketing, Networking, Social Media, Strategy
I encounter the most apprehension and resistance when talking about the content creating aspect of social media. Businesses are taking a more pro-active role in their own marketing efforts like never before. Understanding the necessity, and faced with the need to...
by James Ball | Feb 18, 2010 | Case Studies, Community, Facebook, Marketing, Resources, Social Media, Strategy, Twitter
The writing may not bear any resemblance to Margaret Mitchell’s “Gone with the Wind”, but there is some common ground here, quite literally. The writing is in the form of 140 character “tweets” posted to Twitter.com from the Oakland Cemetery account, and Margaret...
by James Ball | Feb 8, 2010 | Case Studies, Listening, Marketing, Resources, Social Media, Twitter
Today is part observation, part case study. I want to share a few thoughts about one of the big guns in the social media space; I want to talk a little about Home Depot. I want to talk about Home Depot because they are doing it right, and because today, they are less...
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