by James Ball | Mar 3, 2010 | Advice, Case Studies, Podcast, Resources, Social Media, Strategy, Twitter
Last month, when I wrote “The Tweeting Cemetery” I didn’t know whether the story would be well received or not. The article generated some passionate discussion in the comments, and I’m happy to report that the story is far from over! The story...
by James Ball | Feb 25, 2010 | Case Studies, Community, Content Marketing, Networking, Social Media, Strategy
I encounter the most apprehension and resistance when talking about the content creating aspect of social media. Businesses are taking a more pro-active role in their own marketing efforts like never before. Understanding the necessity, and faced with the need to...
by James Ball | Feb 24, 2010 | Marketing, Resources, Social Media, Strategy
The Latin phrase above translates pretty closely (Latin can be…well, it’s Latin) to what we know as “the golden rule” – Do unto others as you would have others do unto you. Are there situations where this rule doesn’t apply? I bring up this rule...
by James Ball | Feb 22, 2010 | Marketing, Social Media, Strategy
As I was putting together a presentation, I came across these three images quite by accident. I could only assume that is was a sign, and that they belonged together somehow: A Funnel A Funnel Cloud A “Sales Funnel” Social media marketing is just that,...
by James Ball | Feb 18, 2010 | Case Studies, Community, Facebook, Marketing, Resources, Social Media, Strategy, Twitter
The writing may not bear any resemblance to Margaret Mitchell’s “Gone with the Wind”, but there is some common ground here, quite literally. The writing is in the form of 140 character “tweets” posted to Twitter.com from the Oakland Cemetery account, and Margaret...
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