by James Ball | Mar 14, 2010 | Case Studies, Facebook, Social Media, Strategy, Twitter
It’s Sunday, and nobody wants to talk about business, so I’ll keep this short and simple. I really just wanted to share this nicely done infographic with you. The image comes to us from an article on the DIYSEO blog. I think it’s also helpful to investigate the...
by James Ball | Mar 10, 2010 | Advice, Case Studies, How To, Resources, Social Media, Strategy
Sing it with me: “I’d like to buy the world a home and furnish it with love, Grow apple trees and honey bees, and snow white turtle doves. I’d like to teach the world to sing in perfect harmony, I’d like to buy the world a Coke and keep it company....
by James Ball | Mar 5, 2010 | Blogging, Case Studies, Facebook, How To, Resources, Social Media, Strategy, Twitter
*Update 3/13/10 Ford wins PR Week Award for Best Use of Social Media! Congrats! Front and center in this post today resides Scott Monty, head of social media for Ford Motor Company. If you weren’t aware, Scott is HUGE in the world of social media. So many have learned...
by James Ball | Mar 3, 2010 | Advice, Case Studies, Podcast, Resources, Social Media, Strategy, Twitter
Last month, when I wrote “The Tweeting Cemetery” I didn’t know whether the story would be well received or not. The article generated some passionate discussion in the comments, and I’m happy to report that the story is far from over! The story...
by James Ball | Feb 25, 2010 | Case Studies, Community, Content Marketing, Networking, Social Media, Strategy
I encounter the most apprehension and resistance when talking about the content creating aspect of social media. Businesses are taking a more pro-active role in their own marketing efforts like never before. Understanding the necessity, and faced with the need to...
by James Ball | Feb 18, 2010 | Case Studies, Community, Facebook, Marketing, Resources, Social Media, Strategy, Twitter
The writing may not bear any resemblance to Margaret Mitchell’s “Gone with the Wind”, but there is some common ground here, quite literally. The writing is in the form of 140 character “tweets” posted to Twitter.com from the Oakland Cemetery account, and Margaret...