by James Ball | Dec 27, 2017 | Advice, Content Marketing, Digital Marketing, Google, How To, Inbound Marketing, Marketing, SEO, Strategy
I am not attempting to be a trend-setter or follow any new “best practices” here today for myself…but I will tell you that today is the first time here or anywhere I have written a meta description 320 characters long. You can take that for what...
by James Ball | Jan 24, 2017 | Digital Marketing, Marketing, Mobile, Resources, Social Media
This year, as in years past, We Are Social collaborated with Hootsuite to deliver their annual report on digital trends by highlighting the internet itself, mobile usage/global adoption, and the use of social media. While some of the statistics are quite...
by James Ball | May 13, 2014 | Content Marketing, Digital Marketing, Inbound Marketing, Infographic, SEM, SEO, Social Media, Strategy, Website
Digital marketing wasn’t always so complicated. Simply having a website used to be considered enough…and if you ever hired someone to optimize (SEO) your website AND you were actually involved with social media at all, well then you were WAY ahead of the...
by James Ball | Apr 18, 2014 | Digital Marketing, Infographic, Mobile, Resources, Strategy, Technology
It’s true, if you are just now seriously contemplating having a “mobile strategy” for your marketing efforts, you are already behind the times. To put things into perspective, consider the social media revolution, which could legitimately be called...
by James Ball | Apr 10, 2014 | Advice, Digital Marketing, How To, Inbound Marketing, Infographic, Mobile, Resources, SEO, Social Media, Strategy
I don’t typically post these types of Infographics because most are flawed (in my opinion) in one way or another. I usually find one or more parts or pieces of information that just doesn’t sit right with what I’ve learned from years of practical...
by James Ball | Apr 3, 2014 | Case Studies, Digital Marketing, Inbound Marketing, Infographic, Marketing, Mobile, Resources, Social Media, Technology
Many years ago in one of my early business ventures I had an epiphany, “we are all marketing to women…and that’s that.” This lesson impacted me and it has shaped much of my marketing career since then. I’ve preached it to whoever would listen...
